Active work in the procurement of energy resources can bring you very interesting results in terms of efficiency. The Ukrainian Energy Exchange plays a very important role in this segment, because it can help you in solving certain problem situations. Eventually, you may have new opportunities in the sector. So […]
If you remember the Animalz blog for just one thing, let it be this: The oversimplification of content marketing is a drag on the entire industry. A nuanced understanding of content marketing strategy, creation, and measurement is the thing that separates great blogs from the rest.
No one disagrees that you need “good content” to grow a blog, but there’s plenty of disagreement on what “good content” actually means.Let’s start here: Good writing is simply not enough. There’s a clear correlation between strong writing and successful blogs, but there are plenty of counter-examples too. A threshold […]
How do you build a content strategy for a business with more than one product?A content marketing strategy should be built around product use cases. It can expand beyond that, but it should always be anchored by the thing that people can pay for. This is simple if you sell one product, […]
There are a handful of core concepts that we address on the Animalz blog over and over again. There’s good reason for this. Content marketing strategy isn’t rocket science, but it does require thoughtful preparation and great execution. We simply cannot reiterate these foundational concepts often enough.
The first thing to know about securing your website (and in my opinion, the most important thing) is that you are not doing this as an absolute guarantee against malicious attackers.Huge organizations regularly have their websites taken down by DDOS attacks or defaced by hacktivist organizations like the Syrian Electronic Army.In the worst-case scenario, their sites make […]