Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.
So, what are the best hours to post on each social media channel?
Unfortunately, there’s no perfect answer. People browse each social network differently, and businesses may find different days and times work best for them. For example, while Twitter sees tweets perform well at hours like 6 p.m., Pinterest sees certain posts perform well as late at 2 a.m..
These aren’t your only (or best) times, though. Good post timing depends on the platform you’re using, as well as on how your target audience interacts with that platform, the regions and corresponding time zones you’re targeting, and your marketing goals (e.g., clickthroughs versus shares).
Manage and plan your social media posts with the help of this free calendar template.
However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic — from the likes of Buffer and Quintly, just to name a couple — and created a helpful list of ideal posting times based on industry trends across today’s most popular social networks. The industries they analyzed include:
- Higher Education
Bookmark this post as a go-to set of guidelines, and refer to it next time you need to find the optimal posting times for your business.