How to Protect Your Website

The first thing to know about securing your website (and in my opinion, the most important thing) is that you are not doing this as an absolute guarantee against malicious attackers.Huge organizations regularly have their websites taken down by DDOS attacks or defaced by hacktivist organizations like the Syrian Electronic Army.In the worst-case scenario, their sites make […]

How To Write Noteworthy Content

One of the hot new trends in Content Marketing this year is “content syndication”.In case you haven’t heard about it before, imagine this:You write an article and publish it on your own blog. Your audience checks it out.Then you take that same article and republish it on a dozen wildly popular sites […]

Write Page Title Tags Limited by Pixel Length with Ease

Google gave their Search Engine Result Pages a facelift in March 2014.One of the most prominent changes was a change to to how they displayed page titles–increasing the font size to 18px in the Arial font face and wrapping them in a 512px wide <div> tag.Although aesthetically pleasing, the redesign caused many […]

How to Write a LinkedIn Recommendation

When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block. I never know how to start or what to say — only that I like this person’s work […]

How to Calculate Hourly Rate for Freelance Marketers & Consultants

Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate.Instead […]

5 Podcast Tools to Take Your Show

ust like Sharpay Evans from “High School Musical” says, “It’s out with the old, and in with the new.”Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting.With 32% of the population listening to podcasts regularly, podcast shows should continue to evolve as the industry does.Of course, in order […]

Technical SEO Rankability Checklist

Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technical lens.