Marketing is a social and managerial process by which individuals and groups satisfy their needs and requirements through the creation of goods with consumer value and the exchange of them.

The main objective of marketing is to understand the needs and requirements of each market and choose those that their company can serve better than others. This will allow the company to produce goods of higher quality and thereby increase sales and increase its revenue by better meeting the needs of target customers.

Marketing begins long before the company has a finished product. Marketing begins with the fact that managers identify the needs of people, calculate their intensity and volume, determine the company’s ability to meet them. Marketers continue to work on products throughout its life cycle. They are trying to find new consumers and retain existing ones, improving the consumer properties of the product and using sales reports and feedback for this purpose.